BREAKING: ESPN Reaches Incredible Milestone On Social Media

BALTIMORE, MARYLAND – JULY 30: A view of the ESPN logo on a camera after the game between the Baltimore Orioles and the New York Yankees at Oriole Park at Camden Yards on July 30, 2023 in Baltimore, Maryland. (Photo by G Fiume/Getty Images)

ESPN has announced its capture of an incredible social media milestone.

In a press release published on Wednesday, The Worldwide Leader in Sports revealed it’s now the most followed account on TikTok, having accrued 41 million viewers to unseat French soccer club Paris Saint-Germain’s account as the most followed.

That is apart from TikTok itself as the platform has over 75 million followers on its own account. 

TikTok does not have official charts or rankings when it comes to follower stats. But Kylian Mbappe’s team was the No. 1 in such regard before the American media company got to 41 mil. 

ESPN is now the #1 most-followed brand on TikTok 🏆

From thrilling highlights to behind-the-scenes action, @espn is a go-to for sports fans on social

More: https://t.co/eKnP6e1Hnu pic.twitter.com/TnDIxW2lgB

— ESPN PR (@ESPNPR) October 25, 2023

PSG’s following has likely slowed down over the past few months as both Lionel Messi and Neymar made their exits earlier this year. Mbappe attempted to force a move away himself but eventually agreed to stick around.

“It’s exciting to see how we’ve been able to successfully connect with the next generation of sports fans,” ESPN social media strategist Omar Raja declared. “This milestone represents a longstanding goal we set four years ago, and we’re only going up from here.”

Surprisingly enough, ESPN’s most-viewed TikTok content aren’t sports highlights or clips from their shows, but rather lifestyle bits, workout memes, and other clips on various internet trends.

ESPN has also been streaming ‘The Pat McAfee Show’ live on the platform, which has been massive.

BREAKING: ESPN Reaches Incredible Milestone On Social Media
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