LeBron James-Linked Figure Planning New ‘Project B’ League to Lure NBA Players With Massive Offers
The speculation was always high in the air that something big was coming from outside the NBA since LeBron James’ meeting with Maverick Carter in France.
However, now, as news has it, a new basketball league is quietly taking shape, and while it’s still in the early stages, the idea behind it is already turning heads.
Project B, as it’s being called, is designed as a global, traveling league that would host games across different cities around the world. One of the key figures linked to the project is Maverick Carter, a longtime associate of LeBron who has served as an advisor.
The concept, however, is simple on paper. Offer top players strong financial incentives, including high salaries and even equity in the league, while giving them a platform that goes beyond a single country or market. That approach has already worked to some extent on the women’s side, where several established players have signed on.
A new global league called ‘Project B’ is planning to lure NBA players with high salaries and league equity, per @joevardon , @MikeVorkunov
— NBA Base (@TheNBABase) March 25, 2026
The league would run from November to April, meaning players would have to choose between the NBA or Project B.
LeBron James’ business… pic.twitter.com/NptmRe853Q
The bigger question is whether that can translate to the men’s game. Project B wants to attract talent from the NBA and Europe, but there’s a clear hurdle. NBA players under contract can not play in other leagues, and since this new league would run during the NBA season, it would mean choosing one over the other.
As we all know, that’s not an easy decision, even with the kind of money that is in discussion.
For now, there’s no confirmation on the NBA, and much of the project is still under construction. But the direction is clear, and it could still very much make a difference. A news report last year claimed that LeBron and Carter were gathering investors to build this rival league.
Was LeBron James’ NBA Decision Influenced By Maverick Carter’s Plans?
LeBron James has long spoken about owning an NBA team, particularly in Las Vegas. So when he recently said he’s “not at all” interested in ownership, it raised questions.
The obvious reason is financial, as franchise valuations have climbed into the $7–10 billion range, making entry far more difficult, even with backing from Fenway Sports Group.
But another key reason could be that James’ longtime business partner is Maverick Carter. That connection has led to speculation about whether James’ shift is purely about cost or part of a broader business pivot.
There’s no confirmed involvement from James in the new league, and its founders have said no discussions have taken place with him. Still, Carter’s role makes the overlap hard to ignore.
For now, the financial explanation holds. But given how closely the Los Angeles Lakers superstar and his business partner have worked over the years, the timing leaves open questions about whether there’s a bigger strategy at play.
LeBron James-Linked Figure Planning New ‘Project B’ League to Lure NBA Players With Massive Offers
News Daily Reports
No comments: